Your striking distance keywords, on page one.
Google already shows your pages for searches you never wrote for. Your SEO agent works them into your pages, so they climb to page one.
What are striking distance keywords?
Striking distance keywords are searches your page already shows up for, usually just below the top ten results. Yet the page never uses those words in its title, headings or copy. Google sees a match but does not fully trust it. Use the words, and the page often moves onto page one, where most of the organic traffic goes.
| Search | Views | Position |
|---|---|---|
| waxed jacket | 5,100 | 4.1 |
| waxed jackets for menNot on the page | 2,400 | 11.8 |
| waterproof waxed coatNot on the page | 1,300 | 14.2 |
Why page two is worth fixing.
Page two of Google gets almost no clicks, and every spot gained on page one brings more. A page in striking distance is the cheapest place to win that traffic. It is already written and already indexed, and Google already links it to the search. It only needs the right words.
0.63%
of searchers click on a result from the second page of Google.
27.6%
of clicks go to the first result.
+32.3%
more clicks on average, each time a page moves up one position.
How to spot a striking distance keyword.
Four signs, all visible in Google Search Console. The SEO agent checks them for every page, every week.
An average position from 8 to 20
The page sits at the bottom of page one or on page two. It is close enough to climb, but too low to get clicks.
Plenty of impressions, few clicks
Google shows the page often, but people scroll past it. A low click-through rate is the clearest sign of a near miss.
Words missing from the page
The search is not in the title, the H1 or the first paragraphs. Google has to guess the match instead of reading it.
A clear match with the page
The search fits what the page is about and what the reader wants. If it does not, the search needs a new page, not an edit.
How it works.
Every week, four steps. You only do the last one.
Reads Search Console
The SEO agent reads the search terms each page shows up for, how often, and its average position. Connect Semrush or Ahrefs and it also weighs search volume and keyword difficulty.
Spots the near misses
It keeps the searches a page almost wins but never mentions, and ranks them by the clicks they could bring.
Works them into the page
It rewrites the title, the description, a heading and a few sentences. It keeps your brand voice and the search intent. No keyword stuffing.
You review, or it publishes
The changes wait in a preview with a short report: publish them, edit them, or turn them down. Or switch the routine to automatic and the SEO agent publishes them itself. Every version is kept.
Before and after.
One page, one run. An example of what the SEO agent changes, with the words it added highlighted.
/jackets/waxed
- Title
- Before:Waxed jackets | Acme
- After:Waxed jackets for men | Acme
- Description
- Before:Waxed cotton jackets, made to last.
- After:Waxed cotton jackets, waterproof and made to last.
- Heading
- Before:Built for the outdoors
- After:A waterproof waxed coat built for the outdoors
What you get.
Your quick wins, listed
For every page, the searches it almost ranks for, sorted by the clicks they could bring.
Edits ready to publish
Titles, descriptions and copy already rewritten, waiting in a preview, or published on their own if you switch the routine to automatic.
Progress, week after week
Each run reads Search Console again, so you see which pages climbed and which need another pass.
Works with your tools.
Search Console is all it needs to start. Connect Semrush or Ahrefs to add search volume and difficulty.
Search Console
SEMrush
Ahrefs
Works well with.
The routines that pick up where Keyword optimization stops.
Questions about keyword optimization.
Straight answers.
Start with your website.
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