Fimo

Keyword research that turns into pages.

400 keywords in a spreadsheet don’t say what to write next. Your SEO agent finds the searches you can win and turns each topic into a brief.

What is keyword research?

Keyword research is finding the searches your future customers type, how often they type them, and how hard it is to rank for each one. Done well, it tells you which pages to create next and what each one should cover. It is the step most teams skip or rush, and the main reason so many pages never get a single visit from Google.

SearchSearches / moCompetition
how to re-wax a jacketBrief ready1,300Low
waxed jacket careBrief ready720Low
waxed jacket12,000Very high

Why most pages never get found.

Most pages are written around what a team wants to say, not what people search for. Ahrefs’ study of 14 billion pages found that almost none of them get traffic from Google, and the first reason it gives is simple: nobody searches for their topic. The opposite trap is chasing the biggest keywords, where established sites rank and new pages have little chance. The opportunities sit in between: specific searches, with real demand and low competition, where good SEO strategies start and organic traffic grows fastest.

  • 96.55%

    of pages get no traffic from Google at all.

  • 93%

    of keywords get fewer than 10 searches a month: the opportunities are in specific searches.

Source: Ahrefs, study of 14 billion pages (2023)Source: Ahrefs, “Long-tail keywords”, U.S. keyword database

How it works.

On every run, four steps. You only do the last one.

  1. Finds the opportunities

    The SEO agent looks at the searches around your topics, how many people type them and how competitive they are. With keyword data from a paid plan, Semrush or Ahrefs, it also maps the ones your competitors rank for and you do not.

  2. Keeps the ones you can win

    It filters out searches that are too competitive for your site today, and the ones with no real demand, so only the reachable ones remain.

  3. Groups them into topics

    Searches that one page can answer together are grouped, and groups that belong together become a topic cluster with a main page and supporting articles.

  4. You pick, then it’s written

    Each group becomes a brief. You choose which ones to write, and your content agent can write them, published on its own or after your approval.

Before and after.

One content plan, and what changes once the SEO agent has done the research. The changes are highlighted.

Content plan for the next quarter

Keyword list: what the team works from
Before:400 keywords exported from a tool, in no particular order
After:8 topic clusters: related keywords grouped by subject, each group assigned to one page
Next article: how it is chosen
Before:Picked by gut feeling in a team meeting
After:“Waxed jacket care”: 720 searches a month, low competition, no page yet
Brief: what the writer receives
Before:A title and a deadline
After:Target search, intent, questions to answer and pages to link to

What you get.

  • A plan you can trust

    Every page on your roadmap answers a real search, with demand and competition checked first.

  • Briefs, not spreadsheets

    Each opportunity arrives as a brief a writer, or the content agent, can start from right away, which makes content creation faster and more focused.

  • Topics that build on each other

    Pages grouped into clusters link to each other, so each new article strengthens the ones around it.

How to do keyword research, step by step.

The method SEO teams follow by hand, and the one the SEO agent runs for you.

  • 1. Map your keywords and your competitors’

    Start with where you stand: the searches your site already appears for in Google Search Console, and, with keyword data from a paid plan, Semrush or Ahrefs, the ones your main competitors rank for. Side by side, the two maps show your strengths, your weaknesses where a competitor outranks you, and the gaps nobody covers yet.

  • 2. List what to protect and what to chase

    From that map, build two lists. Keywords to protect: the searches that already bring you traffic and that competitors are closing in on. Keywords to chase: the keyword opportunities with real demand that you do not rank for yet.

  • 3. Check the results page

    For each keyword to chase, a quick SERP analysis shows what Google already ranks: guides, product pages or blog posts, big brands or small sites. It tells you the intent behind the search and your real chance of ranking. Keep the low competition keywords a site like yours can win in the coming months.

  • 4. Group them into topic clusters

    Keyword grouping puts together the searches one page can answer, like “how to re-wax a jacket” and “waxed jacket reproofing”: each group becomes one page with a primary keyword. Related groups then form a topic cluster: the broad keywords go to a main page, and each group of specific keywords to a supporting article.

Works with your tools.

Search Console on every plan. Paid plans add Fimo’s own keyword data, and Semrush or Ahrefs add theirs.

  • Search Console
  • SEMrush
  • Ahrefs

Works well with.

The routines that pick up where Keyword research stops.

Questions about keyword research.

Straight answers.

Keyword opportunities are searches with real demand that your site does not cover yet, or covers poorly, and that you have a realistic chance to rank for. They often hide in specific searches: according to Ahrefs, almost 93% of the keywords in its U.S. database get fewer than 10 searches a month, and these specific searches are usually far less competitive.Source: Ahrefs, “Long-tail keywords”, U.S. keyword database

To find low competition keywords, start from the questions your customers ask, look at the searches around them, and compare their difficulty score with the strength of your site. Longer, more specific searches are usually easier. Then check the current results: if they are forum threads or thin pages, a good page from you can rank. The SEO agent runs this check on every search it suggests.

Keyword clustering means grouping searches that one page can answer together, because Google shows similar results for them. It is the step after keyword grouping by topic: instead of writing one page per keyword, you write one strong page per cluster, which avoids pages competing with each other.

Yes, and more than that. A keyword clustering tool groups a list you give it; a topic cluster tool maps how those groups fit together. The SEO agent finds the keywords too, groups them, organises them into topic clusters, and turns each one into a brief, on every run.

Topic clusters are groups of pages around one subject: a main page that covers the broad topic, and supporting articles that each answer a specific question, all linked to each other. They help visitors find their next answer and help you build topical authority: the more pieces of content you publish around one specific topic, the clearer it is to Google that your site covers it in depth.

A pillar page is the main page of a topic cluster: a complete overview of a broad subject, like waxed jacket care, that links to more specific articles on each question. Pillar pages give visitors a place to start and give Google a clear map of how your content fits together.

One primary keyword, plus the close variants and questions that share the same intent. Trying to rank one page for unrelated searches dilutes it, and spreading one search across multiple pages makes them compete. The SEO agent assigns each search to one page, so every page has a clear job.

The repetitive part can: collecting searches, checking demand and competition, grouping them and spotting gaps with competitors. Automated keyword research does that on a regular schedule, as search demand changes. The choice of which topics fit your business stays with you: the SEO agent proposes, you pick.

No. On paid plans, the SEO agent comes with Fimo’s own keyword data, so you can research new topics without any SEO tool. On the Free plan, it works from your Search Console data. If your team already uses Semrush or Ahrefs, connect them and the SEO agent uses their data as well.

Both are routines of the SEO agent. Keyword research finds the searches to target with new pages. Keyword optimization improves the pages you already have, with searches they already show up for.

Every plan, with different data. On Free, keyword research works from your Search Console data. Paid plans add Fimo’s own keyword data, with more keywords and prompts, and the top plan runs it more often. See the pricing page for the details.

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