Fimo

AI content optimization, written to be quoted.

ChatGPT answers a question in your field and quotes a competitor. Your page covers the same topic, but the answer sits in the fourth paragraph and the figures have no source. Your GEO agent reshapes your existing pages so AI assistants can find the answer, trust it and quote it. Fix automatically, approve each change, or simply get the list.

What is AI content optimization?

AI content optimization, also called GEO (generative engine optimization) or AEO (answer engine optimization), means shaping your content so AI assistants like ChatGPT, Perplexity and Google’s AI Overviews can understand it, trust it and quote it. In practice: the answer first, clear definitions, sourced figures, current facts and a structure a machine can follow. It improves the pages you already have; it does not mean writing for robots.

acme.com
PageWhat is missing
/blog/billable-hours-guideUpdate readyThe answer comes in paragraph four
/pricingUpdate readyFigures without a date
/blog/remote-team-guideUpdate readyA statistic with no source
45 other pagesReady to be quoted

Why some pages get quoted and others do not.

Unlike traditional search engines, AI assistants do not show ten links: they write an answer and cite a few sources. To be one of them, a page has to make the answer easy to find and easy to trust. Researchers who studied generative engines found that adding citations, quotations and statistics to a page can raise its visibility in AI answers by up to 40%. Freshness counts too: the pages assistants cite are, on average, more recent than the ones ranking for the same Google searches.

  • 40%

    more visibility in AI-generated answers, at most, after adding citations, quotations and statistics.

  • 25.7%

    fresher, on average, are the pages AI assistants cite than those in Google’s organic results.

Source: Aggarwal et al., “GEO: Generative Engine Optimization” (KDD 2024)Source: Ahrefs, study of 17 million AI assistant citations (2025)

Signs your pages are hard to quote.

Four things you can spot yourself.

  • The answer comes late

    Long introductions before the page says anything a reader, or an assistant, could actually quote.

  • Figures without sources

    Statistics with no study, date or link behind them, which an assistant has no reason to trust.

  • Vague claims

    “Industry-leading”, “best-in-class”, “seamless”: words that give an assistant nothing concrete to repeat.

  • Walls of text

    No subheadings, lists or tables, so the key facts are hard to pick out, for people and machines alike.

How it works.

Every week, four steps.

  1. Picks the pages to improve

    With an AI visibility tool connected, it starts from the prompts where a competitor is quoted instead of you. Without one, it reviews every page against GEO best practices.

  2. Moves the answer up

    The direct answer goes in the first two sentences of the page or the section, and the details follow.

  3. Makes facts quotable

    One-sentence definitions, figures with their source and date, comparison tables where they help, and current details.

  4. You choose what happens

    Fix automatically, review each change in a preview with a short report, or simply receive the list of issues. Every version of the site is kept.

Before and after.

One guide that assistants never quoted, and what changes once the GEO agent reshapes it. The changes are highlighted.

/blog/billable-hours-guide

Answer: where it sits
Before:In the fourth paragraph, after a long introduction
After:The first two sentences answer the question
Figures: what they rest on
Before:A percentage with no source or date
After:The same figure, with its study, date and link
Structure: how a machine reads it
Before:One long block of text
After:Clear subheadings, a short list and a comparison table

What you get.

  • Pages assistants can quote

    The answer, the facts and the sources sit where AI assistants look for them.

  • Answers people trust

    Sourced figures and current details make your pages more credible to readers as well as machines.

  • Better pages for everyone

    Clear answers and structure also help Google, and the visitors who land on the page.

GEO writing, the rules that matter.

What the GEO agent applies to every page it reshapes, and what any writer can apply too.

  • Answer first

    Start each page, and each section, with the direct answer in one or two sentences. Context and nuance come after.

  • Define in one sentence

    When a page explains a term, give a one-sentence definition an assistant can quote as it is.

  • Source every figure

    A statistic with its study, date and link is far more likely to be repeated than a round number with nothing behind it.

  • Structure for scanning

    Subheadings that ask or answer a question, short lists, comparison tables and FAQ blocks make the key facts easy to extract for AI generated responses. An internal link to the page that goes deeper helps both readers and machines.

Works with your tools.

Connect Profound, Peec or another AI visibility tool to start from the prompts where you are missing. Without one, the GEO agent reviews every page against GEO best practices.

  • Profound
  • Peec AI
  • Search Console

Works well with.

The routines that pick up where AI citation optimization stops.

Questions about AI content optimization.

Straight answers.

Put the direct answer at the top of each page and section, define key terms in one sentence, give every figure its source and date, keep facts current, and organize the page with clear subheadings, lists and tables. AI search content optimization rewards pages that are easy to quote and easy to trust, which is also what readers want.

GEO content is content written so generative engines, the AI systems behind ChatGPT, Perplexity or Google’s AI Overviews, can use it in their answers. It keeps everything good SEO content has, and adds quotable answers, sourced facts and a structure machines can follow.

Large language models (LLMs), the generative AI models behind AI assistants, quote what they can understand and verify. LLM content optimization therefore means clear answers, unambiguous facts, sources for every claim and up-to-date details, rather than tricks aimed at the model. The same page should read naturally to a person.

SEO gets your pages ranked in search results; GEO gets them quoted inside AI answers. Both rest on the same foundation, clear and well-structured pages, which every Fimo site gets by default. AI citation optimization adds the GEO layer to the pages you already have.

No. The GEO agent works page by page, starting with the ones that matter most: those a competitor is quoted for, or your most visited. When you create content, new pages written by SEO content writing follow these rules from the start, so they do not need a second pass.

No one can promise that: each assistant chooses its sources in its own way, and those choices change often. What content optimization for AI does is remove the reasons not to quote you, and an AI visibility tool shows whether it is working.

Not quite. Optimizing content for AI, the subject of this page, makes pages easier for assistants to quote. Optimizing content with AI means using an AI tool to improve your pages in general, from content creation to updates, which your content agent does too, for example by keeping facts current.

Keyword optimization helps a page climb in Google: it adds to the text the searches the page already almost ranks for. AI citation optimization helps the same page get quoted by AI assistants: it puts the answer first and makes the facts easy to trust. The first works for classic search, the second for AI answers, and a page often needs both.

Where to next.

Agent library

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