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Schema markup, on every page.

Search engines and AI assistants understand your pages better when the key facts are labeled: the price of a product, the author of an article, the questions a page answers. Those labels are called structured data. Your GEO agent adds them to every page, keeps them valid as your content changes, and checks what is in place. Approve each change, or let it publish on its own.

What is structured data?

Structured data is a standard way to describe what a page contains, written as schema markup, usually a small block of code in the page. It tells search engines that a page is an article by a named author, a product with a price, or a list of questions and answers. Google uses it to understand pages and to show rich results, and it gives AI systems the same facts in a form they do not have to guess.

acme.com
PagesStatus
Blog articles (64)Fix readyNo author schema
Product pages (18)Fix readyPrice in the markup differs from the page
Help articles (12)Fix readyQuestions on the page, no FAQ schema
48 other pagesValid

Why structured data matters.

Without structured data, search engines and AI systems work out what a page is about from its text, and sometimes get it wrong: the price, the author, the date. With it, the key facts are stated explicitly. Google uses structured data to understand content and to make pages eligible for rich results, also called rich snippets, which stand out in Google search results. The catch is maintenance: schema is usually written once and forgotten, so it drifts away from the page as prices, authors and answers change.

  • 25%

    higher click-through rate on Rotten Tomatoes pages with structured data than on pages without.

  • 82%

    higher click-through rate on Nestlé pages shown as rich results.

Source: Google Search Central, introduction to structured data (case studies)

How it works.

On every publish, four steps.

  1. Maps every page type

    Articles, products, FAQs, authors, breadcrumbs, your organization: before adding structured data, the GEO agent decides which schema each web page needs.

  2. Writes the markup

    Schema markup code built from the page’s own content, so the structured data always says what the page says.

  3. Keeps it valid

    Each time a page changes, it checks the markup against the page, the schema.org rules and Google’s structured data guidelines, and fixes what drifted.

  4. You approve, or it publishes

    The changes wait in a preview with a short report: publish them, edit them, or turn them down. Or switch the routine to automatic and the GEO agent publishes them itself. Every version is kept.

Before and after.

One guide on a blog, and what its structured data says before and after. The changes are highlighted.

/blog/remote-team-guide

Author: who wrote it
Before:Nothing in the markup, so search engines guess from the page
After:Author schema with the name, role and profile of the writer
FAQ: the questions it answers
Before:Six answers in the text, no FAQ markup
After:FAQ schema matching the six questions on the page
Breadcrumb: where the page sits
Before:Not described
After:Breadcrumb schema: Blog, then Remote work, then the guide

What you get.

  • Pages machines understand

    Search engines and AI systems read your prices, authors and answers without guessing.

  • Eligible for rich results

    Products, articles and breadcrumbs marked up the way Google documents them.

  • Markup that stays true

    The schema changes when the page does, so it never contradicts your content.

The schema types that matter most.

What the GEO agent adds, page by page.

  • Article and author schema

    Article schema describes a piece of content: headline, publication and update dates, publisher. Author schema adds who wrote it, the part of Google’s guidance on experience, expertise, authoritativeness and trust that you can actually mark up.

  • Product schema

    Name, price, availability and reviews, in the format Google requires to display product details in search results. The markup must match the visible page exactly: a price that differs is one of the most frequent errors.

  • FAQ schema

    The questions a page answers, marked up as a list. Google no longer shows them under the link for most sites, but the markup still tells search engines and AI assistants which questions the page answers.

  • Breadcrumb schema

    Where a page sits in your site, from the home page down. Google can show it in search results to help visitors understand the page before they click.

Works with your tools.

Google Search Console’s enhancement reports show how Google reads your structured data, page by page, and which errors remain.

  • Search Console

Works well with.

The routines that pick up where Structured data stops.

Questions about structured data.

Straight answers.

FAQ schema is structured data that marks up the FAQ section of a page: a list of common questions and their answers. It used to make those questions appear directly under the page’s link in Google, as lines you could expand. Since August 2023, Google only shows them for a few well-known government and health websites, so most sites no longer get them. The markup is still useful: it tells search engines and AI assistants exactly which questions the page answers, and Google says there is no need to remove it.Source: Google Search Central, “Changes to HowTo and FAQ rich results” (2023)

A tool that writes schema code for one page from fields you fill in. It helps once, but the code stays the same while the page changes, and on a site with hundreds of pages nobody regenerates it. The GEO agent generates the markup from the page itself, and generates it again whenever the page changes.

For structured data testing, Google’s Rich Results Test is the reference structured data testing tool: it shows which rich results a page can get, the Schema Markup Validator checks the markup against schema.org, and Search Console’s enhancement reports list errors across the site. The GEO agent runs the same kind of checks on every publish, so errors are fixed before they pile up.

Not exactly, but your agents cover what these tools are for. A “People also ask” tool shows you the questions Google lists in its “People also ask” box, the ones people often search for next. An FAQ generator writes answers to a list of questions. On your site, your content agent can add the questions and answers a page is missing, and the GEO agent marks them up with FAQ schema, so search engines and AI assistants recognize them.

It makes your key facts explicit, in a standard format machines read without guessing, which is what AI systems and search engines both need. Nobody can promise that a page will be cited by an AI assistant. What you control is that your facts are clear, consistent and valid on every page, which is exactly what the GEO agent maintains.

Where to next.

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