Brand kit
The logo, colors, type and fimos, with ready-made images for LinkedIn, X and Instagram. Download it all, or make a post right here.
Logo
The wordmark, and the app icon for small spaces and profile pictures. Right-click the logo in the menu bar to grab it from any page.
Color
Fimo orange is #CA3500, one accent per piece. The rest is stone, and the fimos bring the color. Click a color to copy it.
Brand
Black background
White background
Fimos
Type
Two free typefaces: a serif for headlines, a sans for everything else.
Aa Aa
IBM Plex Serif
Headlines, in regular, with one or two key words in medium italic. Set slightly tight.
Aa
Inter
Text in regular, names and small titles in semibold, labels in semibold capitals with wide spacing.
Fimos
The agents as characters. Filled when small, a single line in their own color when giant. Each one is named by its role.
Make a post
Pick a format and a layout, write your words, and download the image at the network's exact size. These are the templates from the kit.
Do and don't
Do
- Use the logo on black, white or orange, with clear space as tall as the wordmark around it.
- Let the fimos carry the color: giants as a single line in their own color, small fimos filled.
- Give a quote one line-drawn fimo in the quoted company’s color, looking at the words.
- Set headlines in IBM Plex Serif, with one or two key words in medium italic.
- Call the agents by their role: SEO agent, content agent.
Don’t
- Recolor, stretch or outline the logo, or put it on a photo.
- Add glows, grain, dot grids or gradients behind text.
- Use handwriting fonts, strike-throughs, or circled and boxed callouts.
- Put a box inside a card, or a big quote mark on a quote.
- Leave one word alone on the last line of a headline.