---
title: "Brand kit | Fimo"
url: "https://fimo.ai/brand"
description: "The Fimo logo, colors, type and fimos, with ready-made images for LinkedIn, X and Instagram. Download the kit or make a post in your browser."
---

# Brand _kit_

The logo, colors, type and fimos, with ready-made images for LinkedIn, X and Instagram. Download it all, or make a post right here.

[Download the kit](https://increasing-magenta-albatross-5c363716c5.fimo.site/uploads/2026/10/14/rRB6A9MH-fimo-brand-kit.zip) [Make a post](#post-maker)

---

## Logo

The wordmark, and the app icon for small spaces and profile pictures. Right-click the logo in the menu bar to grab it from any page.

### On black

The white wordmark on the black background.

[SVG](/brand/logo/fimo-logo-white.svg) [PNG](/brand/logo/fimo-logo-white.png)

### On white

The ink wordmark on the white background.

[SVG](/brand/logo/fimo-logo-ink.svg) [PNG](/brand/logo/fimo-logo-ink.png)

### On orange

White only, for covers and stickers.

[SVG](/brand/logo/fimo-logo-white.svg) [PNG](/brand/logo/fimo-logo-white.png)

### App icon

The mark on orange, for profile pictures and favicons.

[SVG](/brand/logo/fimo-app-icon.svg) [PNG](/brand/logo/fimo-app-icon-1024.png)

---

## Color

Fimo orange is #CA3500, one accent per piece. The rest is stone, and the fimos bring the color. Click a color to copy it.

### Brand

Fimo orange #CA3500 App icon, labels, one accent per piece

### Black background

Black #0c0a09 The dark background Stone #1c1917 Cards on black Snow #ffffff Text on black Pebble #a8a29e Secondary text on black

### White background

White #f8f6f2 The light background Sand #eeeae3 Cards on white Ink #24211e Text on white Clay #6c655c Secondary text on white

### Fimos

Fimo #fdba74 The mascot GEO agent #fcd34d The GEO agent SEO agent #93c5fd The SEO agent Performance agent #fca5a5 The Performance agent Accessibility agent #bef264 The Accessibility agent Content agent #f9a8d4 The Content agent Translation agent #7dd3fc The Translation agent Analytics agent #6ee7b7 The Analytics agent

---

## Type

Two free typefaces: a serif for headlines, a sans for everything else.

Aa _Aa_

### IBM Plex Serif

Headlines, in regular, with one or two key words in medium italic. Set slightly tight.

Aa

### Inter

Text in regular, names and small titles in semibold, labels in semibold capitals with wide spacing.

---

## Fimos

The agents as characters. Filled when small, a single line in their own color when giant. Each one is named by its role.

Fimo

GEO agent

SEO agent

Performance agent

Accessibility agent

Content agent

Translation agent

Analytics agent

---

## Make a post

Pick a format and a layout, write your words, and download the image at the network's exact size. These are the templates from the kit.

Format LinkedIn personal banner · 1584 × 396 LinkedIn company page cover · 1128 × 191 LinkedIn post · 1200 × 627 X header · 1500 × 500 X post · 1600 × 900 Instagram square post · 1080 × 1080 Instagram portrait post · 1080 × 1350 Instagram story · 1080 × 1920 Link preview · 1200 × 630 Custom size… Resolution 1× (the size above) 2× (sharp on retina screens) 3× (print and large screens) The file is 2400 × 1254 px. Layout Announcement Customer quote Feature Hiring Carousel cover Animation None, a still image Sway Float Bounce Pop in Draw in Peek in

Background

Black White

Fimo style

Line Filled

Fimo

Label  Headline Your website, found \*everywhere\* Put a word between \*stars\* to set it in italic. Text  Background only, without the words

PNG JPG

Download PNG

---

## Do and don't

### Do

-   Use the logo on black, white or orange, with clear space as tall as the wordmark around it.
-   Let the fimos carry the color: giants as a single line in their own color, small fimos filled.
-   Give a quote one line-drawn fimo in the quoted company’s color, looking at the words.
-   Set headlines in IBM Plex Serif, with one or two key words in medium italic.
-   Call the agents by their role: SEO agent, content agent.

### Don’t

-   Recolor, stretch or outline the logo, or put it on a photo.
-   Add glows, grain, dot grids or gradients behind text.
-   Use handwriting fonts, strike-throughs, or circled and boxed callouts.
-   Put a box inside a card, or a big quote mark on a quote.
-   Leave one word alone on the last line of a headline.