Internal linking that leaves no page behind.
A new guide nobody links to, a link that says “click here”. Your SEO agent maps every link each week and places the right links in context.
What is internal linking?
Internal linking means connecting the pages of your own site to each other, through contextual links inside the text and navigational links in the menu and the footer. Those links are how visitors find their next page, and how a search engine crawler like Googlebot discovers your pages and works out which ones matter most. A page that no other page links to, called an orphan page, is hard to find for both.
| Page | Links to it |
|---|---|
| /repairsLinks proposed | 0 |
| /guides/rewax-a-jacketLinks proposed | 1 |
| /jackets/waxed | 38 |
Why internal links matter.
Links from other websites are hard to earn; links between your own pages are entirely in your hands. They tell Google which pages are important and what each one is about, and they guide visitors to the pages that convert. Yet most sites add pages faster than they link them, so the newest content, often the content your SEO strategy depends on for organic traffic, is the least connected.
1
link from another page of your site: Google’s minimum for every page you care about.
4×
more clicks from Google for pages with 40 to 44 internal links than for pages with 0 to 4.
5×
more traffic for pages with at least one internal link whose anchor text matches the search.
Source: Google Search Central, “Link best practices for Google”Source: Zyppy, study of 23 million internal links on 1,800 websites (2022)
Signs your internal linking needs work.
They rarely show on the page. They show in what Google indexes and what visitors never reach.
Pages Google never shows
A page is published, but weeks later it has no impressions in Search Console, often because nothing on the site points to it.
New posts nobody links to
Every new blog post links to older ones, but no older page links back, so each new article starts life as an orphan.
Key pages buried deep
The pages that bring conversions, like product, pricing or contact pages, sit several clicks away from the homepage, behind menus and archives visitors rarely open.
“Click here” everywhere
Links whose clickable words say nothing about the page they lead to, so neither readers nor Google know what to expect.
How it works.
Every week, four steps. You only do the last one.
Maps every link
The SEO agent reads every page and draws the full map of your internal links: which page links to which, and with which words.
Finds the gaps
Orphan pages, important pages with too few internal links pointing to them, and anchor text that does not describe the page it leads to.
Places links in context
It decides where to add internal links: inside sentences that already talk about the topic, with clear anchor text, and never more than a web page can reasonably carry.
You approve, or it publishes
The new links wait in a preview with a short report: publish them, edit them, or turn them down. Or switch the routine to automatic and the SEO agent publishes them itself. Every version is kept.
Before and after.
One guide, three changes, and what they do for the pages around it. The fixes are highlighted.
/guides/rewax-a-jacket
- Orphan page: free repairs for life
- Before:No page on the site links to it, so Google rarely finds it
- After:Linked from four related guides
- Contextual link: a sentence in the guide
- Before:“Shop our waxed jackets” is plain text
- After:“Shop our waxed jackets” links to the waxed jackets page
- Anchor text: the clickable words
- Before:“Click here”
- After:“waxed jackets for men”
What you get.
Every page reachable
No more orphan pages: every page you publish is linked from the pages that talk about the same topic.
Key pages get the links
The pages that matter most for your business, like product, pricing or contact pages, receive links from your most visited content, which helps them rank.
Readers find the next page
Visitors move from a guide to the feature it mentions instead of leaving once they have their answer, which lifts user engagement across the site.
What it checks.
The checks of a full internal link audit, run every week as the site grows.
Orphan pages
Pages that no other page links to, often new posts, landing pages from past campaigns, or pages left out of the navigation.
Link depth
How many clicks it takes to reach a page from the homepage. Pages buried deep are crawled less and found less.
Anchor text
The clickable words of each link, checked to describe the page they lead to, and varied rather than repeated word for word.
Links to key pages
Whether your most important pages, like pricing or core features, get links from the content that brings the most visitors.
How to find and fix orphan pages.
The manual method most SEO teams use, and the part the SEO agent takes off your hands.
1. List the pages that exist
Export every URL from your XML sitemap, your CMS and the landing pages in Google Analytics. Together they show the pages on your website that people or search engines can actually reach, including the ones the navigation forgot.
2. List the pages that are linked
Crawl the site from the homepage, following links the way a search engine crawler does. Every page the crawl reaches is linked from somewhere; every page it never reaches, but that appears in the first list, is an orphan.
3. Decide what each orphan deserves
A page that still matters needs links from related content so it can be crawled and indexed properly. A page that no longer serves a purpose should be redirected or removed, so it stops diluting the site.
4. Fix orphan pages at the source
Add the links in context, from the most relevant pages, then check again next week, because every new post can create a new orphan. The SEO agent runs all four steps automatically and only asks you to approve the result.
Works with your tools.
The SEO agent maps your links itself. Search Console shows what Google indexes, Semrush or Ahrefs add their audits.
Search Console
SEMrush
Ahrefs
Works well with.
The routines that pick up where Internal linking stops.
Questions about internal linking.
Straight answers.
Start with your website.
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