Website localization, on every publish.
A new page in English, still missing in French and German a month later. Your content agent translates every page, SEO elements included, and keeps languages in sync.
What is website localization?
Website localization adapts a website for each language and target market: the text and labels, the SEO elements like titles and URLs, and the details that change from one country to the next, such as formats, examples, tone and cultural nuances. Translation is the core of it. The hard part is not the first version but keeping every language in sync as the site changes.
| Page | Status |
|---|---|
| /jackets/waxedTranslation ready | Price updated in English only |
| /guides/rewax-a-jacketTranslation ready | Not translated yet |
| /repairs | In sync |
Why multilingual sites fall out of sync.
Translating a website once is a project. Keeping it translated is a routine nobody owns: every new page, every price change and every corrected typo in the main language has to reach every target language. Website localization services usually quote per word and per batch, so small updates wait until there is enough to send. Meanwhile, visitors in your global markets read a site that is a little older, a little less accurate, and less likely to rank in their language.
49%
of websites are in English: the other half of the web, including your competitors abroad, is not.
$0.10–$0.18
per word for most professional translation projects, paid again for every update.
Source: W3Techs, content languages used by websitesSource: Milengo, translation rates guide (2026)
Signs your localization is falling behind.
If one of these sounds familiar.
New pages in one language only
The latest guides and product pages exist in your main language, and the other versions stop a few months back.
Languages out of sync
You updated a page in English, a new section, a reworded paragraph, a new plan, and the French and German versions still show the old text.
English titles and URLs in search results
Your French pages appear in Google with an English title, description and URL, like /fr/pricing instead of /fr/tarifs, because nobody translated the SEO elements.
Updates waiting for a batch
Small changes pile up until there are enough words to send to the agency, so every language lags behind.
How it works.
On every publish, four steps.
Spots what changed
Each time you publish, the content agent finds the new and changed website content in your main language, down to a single label.
Translates it
Text, labels and SEO elements, including the meta title, description, image alt text and URL, into each of your languages, as multilingual content that reads naturally to your target audience.
Learns your preferences
A product name you keep in English, a term you prefer in German, a more formal tone in French: the content agent learns them from your answers and corrections, and applies them next time.
You approve, or it publishes
Each language waits in a preview: publish it, edit it, or turn it down. Or switch the routine to automatic and the content agent publishes every language itself. Every version is kept.
Before and after.
One price change on a site in English, French and German. The changes are highlighted.
/jackets/waxed in three languages
- Price: what each language shows
- Before:The new price in English, the old one in French and German for three weeks
- After:The new price in all three languages, the day you publish
- Search result: the German title
- Before:“Waxed jackets”, still in English
- After:“Wachsjacken”, translated with the page
- Your product name in German
- Before:Translated word for word
- After:Kept in English, as you asked last time
What you get.
Every language up to date
New pages, prices and corrections reach every language when you publish, not at the next batch.
Found in every market
Translated titles, descriptions and URLs let each language rank in its own market: translation SEO, done with the text.
Terms that stay yours
The content agent remembers what you corrected, so product names and preferred terms stay consistent in every language.
Agency, software or agent?
Three ways to keep a multilingual website up to date, and what each one asks of you.
Website localization services
An agency with professional translators, paid per word. The right choice for legal pages and high-stakes campaigns, where every word needs human translation, a native-language reviewer and a strict translation process.
Website translation software
Automatic website translation tools and plugins translate pages quickly, often as a layer on top of your site. Check whether they translate SEO elements and URLs, and whether search engines index each language.
Your content agent
Great for keeping every language in sync without a batch to manage: the content agent translates on your site, as you publish, and learns your terms along the way.
Works with your tools.
The content agent translates inside Fimo, with nothing to connect. Search Console shows how each language performs in its market.
Search Console
Google Analytics
Works well with.
The routines that pick up where Translation stops.
Questions about website localization.
Straight answers.
Start with your website.
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